Mannequins to reflect average UK woman
The average dress size in the UK is a size 16 – and now a department store is trialling mannequins to reflect this.
Currently – despite campaigns from the Eating Disorder Association - most shops currently use size 6 – 10 mannequins.
But, in response to the average size of the British woman increasing from size 8 in the 1950s to size 16 now, Debenham’s are the first store to trial a new size 16 mannequin.
Signage next to the mannequins, which will be wearing the recently launched Principles by Ben de Lisi range, will ask customers ‘I’m a size 16, do you want to see more of me?’
Debenhams Head of Creative, Mark Stevens comments: “We are proud to offer a broad and varied choice for women of all ages, shapes and sizes in store. So we thought we should reflect this in our window displays. If it’s popular with customers we would love to roll it out”
The ‘realistic’ mannequins will be on display in the Debenham’s Oxford Street, London, branch window.
If they prove popular then the initiative will be rolled out across the UK.
But what do you think? Should UK stores be using larger mannequins or do you prefer to see clothes on size 10 mannequins?
Let us know by filling in the comment box!
Viva
08/04/10 at 17:08
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